I almost titled this book something else entirely. Then my editor called. Then he called again. Then he sent my work back. What came next became the most cathartic thing I have ever written. And the most Roberto thing I have ever resisted.

You stopped being angry or even caring somewhere between the first year and now. You just became tired. Because tired is easier to carry. If you know exactly what that means, this is written for you.

I asked my first readers to be honest about my book. One of them, a strong, direct, no-nonsense leader, skipped the framework and the research and wrote something that stopped me cold. This is what she said.