About Roberto
The Coach People Call When Brilliant Leadership Collides with Resistance
For leaders who built success through control and are now ready to rebuild through influence.
The Numbers Don't Lie
1.5K+
Hours Coaching
Senior Leaders
90%
Attribute Coaching To Major Behavior Change
4.5K+
Workshop
Participants
91.7
Net Promoter
Score
"Human being" is a verb, a process of becoming human.
About Me & My Journey
About Me
I've been on both sides of brilliant and determined leadership.
I've been the intense project and team leader who pushed too hard, and I've navigated executives whose brilliance came with sharp edges.
This dual perspective, living it and managing it, gave me unique insight into how control patterns show up and what it takes to transform them.
The Shift I Made
(And Now Coach Others Through)
Real power isn't about controlling outcomes; it's about commanding influence.
I learned to lead through trust without losing my edge, and that transformation became the foundation for coaching other driven leaders through the same shift.
Most executive coaches avoid dominant leaders or try to soften them. I seek them out and help them sharpen their edge while building the influence they really want.
My Background
Italian, raised in the Swiss Alps.
35 years living in the San Francisco Bay Area.
Volunteered overseas, in medical missions, and learned resilience through compassion.
Outside coaching, I'm hiking, riding my motorcycle, scuba diving, and painting; trading pressure for perspective.
Why Leaders Choose Me When It Matters Most
I understand both what it's like to lead with intensity and what it's like to navigate leaders who do.
I've spent the last 10 years coaching powerful leaders with a commanding style that can intimidate or overwhelm.
They've already achieved what most people can't and aren't willing to lose their edge.
They come to me when they're ready to shift from leading by push to leading by trust, influence, and connection that sticks.
If you're looking for someone to tell you what you want to hear, I'm not your coach.
If you're ready for the conversation most people won't have with you, that's where I come in.
I will tell you what others avoid. Then we will change it.
Your edge doesn't need to disappear. It needs to evolve.
Accreditations & Certifications
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ACE - Accelerating Coach Excellence
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The Five Behaviors of A Cohesive Team - Accredited Facilitator
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The Leadership Circle Profile - Certified Practitioner
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EQ-i & EQ 360 - Emotional Intelligence Certified Practitioner
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iEQ9 - Advanced Integrative Enneagram & Team Dynamics
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Group and Team Coaching Certified Practitioner
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Leadership Strategies - Certified Facilitator
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Energy Leadership Index - Certified Practitioner
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iPEC Certified Professional Coach - ICF International Coaching Federation Professional Certified Coach
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Certification Humane Education program - Institute for Humane Education
